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Copy Protection, Privacy, and the TiVo Service
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sponsoring the promotion or transaction. In addition to fulfilling your
request, that commerce partner may also use your Commerce
Information to send you other information in which you might be
interested consistent with its own privacy policies. This information is
collected and disclosed by TiVo only upon your affirmative response to
an offer. NOTE: Depending on your level of TiVo service and the
model of your TiVo DVR, such features may not be available to you.
1.6 “Feature-Generated Request Information” means personally
identifiable information about television programming or other content
that you request your TiVo DVR to record or identify using a content
delivery service, a feature offered by a Third Party, or using a TiVo
feature, such as TiVo Online Scheduling. Should you decide to use such
a feature or service, TiVo will collect the Personally Identifiable
Viewing Information associated with the fulfillment of your recording
(or scheduling conflict) request. TiVo may use this Personally
Identifiable Viewing Information as described in Section 2.2. If the
feature or service is offered by a Third Party, TiVo will communicate to
the Third Party the necessary Personally Identifiable Viewing
Information to complete the transaction. In the case of Third Party
service providers, the use of this information will be governed by the
privacy policy of the respective Third Party service provider. TiVo
collects this information only upon your affirmative choice to use a
particular feature. NOTE: Depending on your level of TiVo service and
the model of your TiVo DVR, such features may not be available to
you.
2 Use of User Information
2.1 Account Information.
We use your Account Information to establish
and provide you with your TiVo service, provide the necessary
resources to your TiVo DVR, offer you new services when they are
available, and other legitimate business purposes. For example, we use
your e-mail address to communicate with you regarding new services,
and to exclude you from offers for services you may already have. If
you use the TiVo Plus service, we also use such information to create
your account with TiVo and to bill you for the TiVo Plus service.
Knowing your ZIP code, programming source, and information about
your cable or satellite box model allows us to determine which
programming information (e.g., times and channels of programs) to
send to your TiVo DVR.
We use your Account Information to communicate with you about
upcoming features in the TiVo service or promotions that might interest
you. If you use the TiVo Plus service, you may opt not to receive
communications in the future as explained in Section 4.1. We also use
your Account Information in aggregate form (i.e., excluding any
Contact Information) to generate demographic profiles of our users as a
whole to assist us to, for example, identify future users of the TiVo
service or other services. NOTE: If your TiVo DVR is receiving the
TiVo Basic service, and you choose to provide us with Contact
Information, you may not opt out from receiving communications in the
future. However, you are not required to provide us with any Contact
Information so long as that TiVo DVR is receiving the TiVo Basic
service.
2.2 Personally Identifiable Viewing Information. Your TiVo DVR uses
your viewing information to tune, schedule, and record programs. If
you have the TiVo Plus service, your TiVo DVR also uses your viewing
information to recommend programs for you. Your TiVo DVR may
also use this viewing information to select advertisements or other
promotions for you that you may be interested in. TiVo does not receive
the Personally Identifiable Viewing Information stored on your TiVo
DVR without your consent. Absent your consent, no “tag” is added to
the Anonymous Viewing Information transmitted from your TiVo DVR